We found that young people don't buy insurance as they just don't think about it, it's not a tangible thing. You can't pack it, so why take it?
So we introduced NOTHING
A literal ball of NOTHING that gives insurance a physical presence in your case.
Above are OOH print advertisements, the prints have a sarcastic and dry sense of humour.
Above is a story board for a short YouTube pre-roll.
The ball of NOTHING would also have a Twitter account, the tweets would be about the NOTHING and how NOTHING could help you on holiday.
